Purdue University®:
Purdue® Day of Giving 2025
Social Media Campaign
Celebrating Boilermaker™ Pride Through Giving
Built around Purdue® Day of Giving's "All Hail!" theme, this multi-platform social media campaign celebrated Boilermaker™ pride while encouraging alumni, students, faculty, staff, and supporters to invest in the future of Purdue University's® College of Education. Through engaging visual storytelling, campaign branding, and strategic social media content, the campaign strengthened community participation throughout Purdue® Day of Giving. The campaign also contributed to the College's victory in the Faculty & Staff Challenge, earning additional bonus funding through strong internal engagement.
Technical Information: This annual giving campaign was conceptualized, designed, and executed by Addison Ott (Visual Designer) at Purdue University® within the College of Education in West Lafayette, Indiana, in collaboration with DeEtte Starr (Director of Communications) during Spring 2025.
Purdue® Day of Giving 2025 Results
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504 Gifts
An increase of 103 gifts (23%) over the previous year's campaign.
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$130,603 Raised
Supporting Purdue's® College of Education and future Boilermaker™ Educators.
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$4,773 in Bonus Funds
Earned through Purdue Day of Giving challenges and campus-wide participation.
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Campaign Results & Performance
The Purdue® Day of Giving 2025 campaign for the College of Education was published across Instagram, Facebook, Instagram Stories, YouTube, and X, the campaign content generated 32K total views, 19.8K accounts reached, and 671 audience interactions. Instagram led campaign performance, while cross-platform content and Instagram Stories expanded the campaign's visibility and engagement throughout Purdue® Day of Giving.
Faculty & Staff Challenge Winner
The College of Education won Purdue Day of Giving's 9 a.m. Faculty & Staff Challenge, earning $1,500 in bonus funding after receiving the highest number of gifts from faculty and staff donors during the challenge hour.