Purdue University®:
Boiler Gold Rush 2024: Q&A
Welcoming the Next Generation of Boilermaker Educators
Created for the College of Education's annual Boiler Gold Rush Ice Cream Social & Fountain Dip with the Dean, this short-form video answered frequently asked questions from the incoming Class of 2028. Designed to build excitement and provide event information, the content welcomed incoming Boilermaker Educators while encouraging participation and fostering connection before the start of the academic year.
Technical Information: This Reel was conceptualized, captured, edited, and produced by Addison Ott (Visual Designer) at Purdue University® within the College of Education in West Lafayette, Indiana, during Fall 2024.
Thumbnail Design
Published Reel
Results & Performance
Designed and published across three social platforms, the reel generated 5.2K+ views, 3.8K+ accounts reached, and 115 engagements, with Instagram driving the highest audience interaction.
Behind the Design
Inspired by the media coverage of the Summer 2024 Olympics, I designed a custom Purdue® College of Education mini-microphone flag to create a polished, recognizable interview aesthetic.
Produced with minimal materials and budget, the prop elevated the video's visual storytelling while reinforcing Purdue’s® brand identity.