Purdue University®:
Boiler Gold Rush 2024:
First Day of Classes!
Creating a Memorable First Day Experience
Created for the College of Education's annual Boiler Gold Rush Ice Cream Social & Fountain Dip with the Dean, this short-form video adapted a trending social media format into an engaging welcome experience for incoming students. Designed to celebrate the first day of classes, the content encouraged participation across Instagram, Facebook, and YouTube while fostering Boilermaker™ pride, connection, and excitement for the beginning of the academic year.
Technical Information: This Reel was conceptualized, captured, edited, and produced by Addison Ott (Visual Designer) at Purdue University® within the College of Education in West Lafayette, Indiana, during Fall 2024.
Thumbnail Design
Published Reel
Results & Performance
Produced from concept to final edit, this cross-platform reel was published across Instagram, Facebook, and YouTube Shorts, generating 4.4K+ total views, 2.8K+ accounts reached, and 216 audience interactions. Instagram drove the strongest performance, accounting for the majority of views and engagement while capturing the excitement of students returning to campus.
Behind the Design
To complement a trending social media format, I customized a pair of sunglasses with hand-selected beads and charms spelling out "Purdue COE First Day of School."
The playful, on-brand prop transformed an everyday accessory into a memorable visual element that encouraged student participation and strengthened the College's social media presence.