Purdue University®:
Purdue® Day of Giving 2026
Social Media Campaign
Celebrating Our Educational Victories & Heroes
Built around Purdue® Day of Giving's "Victories & Heroes" theme, this multi-platform social media campaign celebrated the faculty, staff, alumni, students, and supporters whose generosity and dedication continue to shape future Boilermaker™ Educators. Through strategic social media storytelling, campaign branding, and interactive campaign elements, the campaign encouraged meaningful participation while honoring the people behind the College of Education's success. The campaign also secured the College's second consecutive Faculty & Staff Challenge victory, earning additional bonus funding through outstanding internal engagement.
Technical Information: This annual giving campaign was conceptualized, designed, and executed by Addison Ott (Visual Designer – Project Lead) at Purdue University® within the College of Education in West Lafayette, Indiana, in collaboration with DeEtte Starr (Director of Communications) during Spring 2026.
Purdue® Day of Giving 2026 Results
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465 Gifts
Received from alumni, faculty, staff, and students in support of Purdue's® College of Education.
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$35,513 Raised
Supporting Purdue's® College of Education and future Boilermaker™ Educators.
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$4,537 in Bonus Funds
Earned through Purdue® Day of Giving challenges and campus-wide participation.
Cultivating University Pride
Through Branded Experiences
To reinforce the "Victories & Heroes" campaign theme, I designed a series of custom Purdue® branded victory pennants in both handheld and miniature formats. Featured throughout campaign photography and video content, these budget-conscious props strengthened the campaign's visual identity while encouraging participation, school spirit, and a shared sense of celebration across the College of Education community.
Celebrating Educational Heroes
Designed as an interactive campaign activation, the "My Educational Hero Is..." poster invited faculty and staff to recognize the educators who made a lasting impact on their lives. Displayed throughout the Dean's Office and incorporated into campaign photography and video content, the activity encouraged authentic storytelling while transforming personal reflections into a meaningful extension of the campaign.
Campaign Results & Performance
The Purdue® Day of Giving 2026 campaign for the College of Education was published across Instagram, Facebook, Instagram Stories, YouTube, and X, the campaign content generated 25.9K total views, 16K accounts reached, and 414 audience interactions.
By combining strategic storytelling with interactive campaign experiences, the campaign fostered community participation while celebrating Purdue® Day of Giving across multiple platforms.
Faculty & Staff Challenge Winner
For the second consecutive year, the College of Education won Purdue Day of Giving's Faculty & Staff Challenge, earning $1,500 in bonus funding after receiving the highest number of gifts from faculty and staff donors during the challenge hour.