Purdue University®:
2025 Year in Review
Social Media Campaign
Celebrating a Year of Boilermaker Educators
Inspired by the cultural phenomenon of Spotify Wrapped, this year-end social media campaign reimagined the trend through the lens of Purdue University's® College of Education. Created specifically for Boilermaker Educators, the campaign celebrated the achievements, experiences, and shared identity of the College's community while encouraging school pride and organic social sharing. To extend the experience beyond the campaign itself, the project concluded with an interactive call-to-action inviting students to explore a curated Spotify playlist designed for focused studying during winter finals.
Technical Information: This social media campaign was conceptualized, designed, and executed by Addison Ott (Visual Designer) at Purdue University® within the College of Education in West Lafayette, Indiana, during Winter 2025.
Results & Performance
Published exclusively on Instagram, this campaign generated 12.3K views, 4.7K accounts reached, and 210 audience interactions, while inspiring 45 organic shares as students voluntarily reposted the campaign to their Stories.
By tailoring the content specifically for Boilermaker Educators and embracing a familiar year-end format, the campaign fostered community, celebrated student identity, and encouraged meaningful engagement during finals season. The post also attracted 8 new followers, extending the College of Education's reach within its target audience.
Interactive Extension: Curated Spotify Playlist
Rather than ending with the final social media post, the campaign concluded with an interactive Spotify playlist curated for Boilermaker Educators. This experiential design element reinforced the campaign's message while providing students with a practical resource to encourage focus and motivation during finals week, extending engagement beyond the initial campaign.