Purdue University®:
Purdue® Day of Giving 2024
Social Media Campaign
Inspiring Boilermaker Educators to Rally Together
Built around Purdue® Day of Giving's "Once More, We Rally!" theme, this multi-platform social media campaign encouraged alumni, students, faculty, staff, and supporters to unite in support of Purdue University's® College of Education during Purdue® Day of Giving. Through engaging visual storytelling, campaign branding, and strategic social media content, the campaign celebrated Boilermaker™ pride while inspiring the community to invest in the future of education.
Technical Information: This annual giving campaign was conceptualized, designed, and executed by Addison Ott (Graphic Designer & Social Media Specialist) at Purdue University® within the College of Education in West Lafayette, Indiana, in collaboration with DeEtte Starr (Director of Communications) during Spring 2024.
Purdue® Day of Giving 2024 Results
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401 Gifts
An increase of 134 gifts (40%) over the previous year's campaign.
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$163,470 Raised
Supporting Purdue's® College of Education and future Boilermaker™ Educators.
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$2,393 in Bonus Funds
Earned through campus-wide Purdue® Day of Giving challenges.
Campaign Results & Performance
The Purdue® Day of Giving 2024 campaign for the College of Education was promoted through Instagram, Facebook, YouTube, and X. The campaign content generated 9.2K+ total views, 2.4K+ accounts reached, and 556 audience interactions. Instagram delivered the strongest performance, driving the majority of views and engagement while amplifying the College of Education's Purdue® Day of Giving message.
UGC Challenge Winner
One campaign Reel was selected as the winner of Purdue® Day of Giving's User-Generated Content (UGC) Challenge, earning $250 in bonus funding and highlighting the campaign's creative approach to audience engagement.